Why Apple Is Good at User Experience And Design

The first two point from Michael Lopp, senior engineering manager at Apple, Presentation at SXSW caught my attention.

Pixel Perfect Mockups

Most companies or designers are pretty ok with creating wireframes or paper prototypes. Apple on the other hand spends a huge amount of time and effort on making pixel perfect mockups. This gives a clear focus to what the application does and looks like.

10 to 3 to 1

Apple designer have come up with 10 completly different designs. A huge amount of creative energy is spent in coming up with the designs. Heck I have trouble coming with more than 2-3 designs and tend to get brain dead if I try too hard. Out of the ten designs, only three are selected. Then more time is spent on those three mockups. At the final stage they nail down the best design out of the three.

Read More about Apples Design process at Businessweek.

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